EMV (Europay, MasterCard Visa) is a global standard for secure payments and has already been deployed in more than 80 countries.
In the United States (US) consumers have traditionally used cards with a simple swipe. Unfortunately, magnetic stripe cards have proven susceptible to counterfeit fraud. EMV cards will be equipped with a “smart chip” allowing for more sophisticated authentication than magnetic stripe cards. The chip is tamper-proof, making the card nearly impossible to clone.