Why EMV Still Matters

The decision to delay the forecourt EMV liability shift from October 1, 2017 to October 1, 2020, came as quite a surprise to many in the industry.  While the delay provides retailers with additional time to make EMV upgrades, upgrades are likely to continue at a rapid pace given the potential risks to retailers choosing to wait.

Despite the delay in the liability shift date, the petroleum industry will continue to move forward with implementation and dealers are encouraged to make upgrades as soon as they become available. 

EMV at the Pump: Should you wait until 2020?

Industry reports suggest that approximately 33% of dispensers in the market are capable of processing payments to EMV data-security standards with either a software or small hardware upgrade.  Both Gilbarco and Wayne began shipping “EMV-ready” dispensers in 2011.  Both manufacturers are reportedly close to or have released software to enable EMV, and there is a high probability that many networks will be processing EMV from the pumps by mid-to late 2017.

Official VISA Release: U.S. Automated Fuel Dispenser EMV Liability Shift Delayed to 2020

Systems & Operations | Visa Rules 1 December 2016 
U.S. Automated Fuel Dispenser EMV Liability Shift Delayed to 2020 
U.S. | Acquirers, Issuers, Processors, Merchants, Agents 
Overview: The EMV liability shift for U.S. domestic automated fuel dispenser (AFD) transactions has been delayed until 1 October 2020. Visa will expand its current Visa Fraud Monitoring Program (VFMP) to help mitigate counterfeit fraud at U.S. AFDs during the interim period. 

***EMV Liability Shift at the Forecourt has been Postponed***

Visa has announced a three-year postponement of the liability shift date for self-serve gas pumps to be certified to process smart chip card transactions. Instead of the original date of Oct. 1, 2017, it is now Oct. 1, 2020, according to an announcement on Visa's website.
The company acknowledged that "five years after announcing our liability shift, there are still issues with a sufficient supply of regulatory-compliant EMV [Europay MasterCard Visa-standard] hardware and software to enable most upgrades by 2017."

What the Tax Extenders Bill Means For You

What the Tax Extenders Bill means for you...permanent tax code change can provide significant tax savings.
Just before Christmas 2015, President Barack Obama and the Senate approved legislation that provides convenience store owners and other small businesses several significant tax benefits.  This legislation enables those purchasing new or used capital equipment, making site improvements, or pumping alternative fuels to capture benefits.

Should I add mobile when upgrading to EMV?


As you evaluate upgrading to EMV on your fuel dispensers (gas pumps), an additional consideration is upgrading to mobile payment.  The following CSP article lays out the considerations and benefits of including the ability to accept Android Pay, Apple Pay, and other mobile wallets in your EMV pump upgrades.



What is the Difference Between EMV and PCI Compliance?

Due to the timing of the upcoming liability shift to EMV on October 1, 2015, and the new PCI requirements that went into effect on July 1, 2015, you may be wondering what the difference is between the two.   
Both EMV and PCI Compliance are guidelines for protecting cardholder data for the purpose of reducing fraud, but focus on different elements of the credit card transaction. 

What is EMV?

EMV (Europay, MasterCard Visa) is a global standard for secure payments and has already been deployed in more than 80 countries.

In the United States (US) consumers have traditionally used cards with a simple swipe.  Unfortunately, magnetic stripe cards have proven susceptible to counterfeit fraud.  EMV cards will be equipped with a “smart chip” allowing for more sophisticated authentication than magnetic stripe cards.  The chip is tamper-proof, making the card nearly impossible to clone.