The Millennial Customer – How well do you know them?

Millennials, also called Generation Y, are those born from 1982 to 2000 and comprise a quarter of the country’s population.  The Millennials are more and more important to C-Stores as this group increasingly prefers the C-Store over grocery stores and restaurants. Gas stations are the new grocery store! By the year 2020, Millennials will make up the majority of the workforce, correlating to over $220 billion in buying power!